I just watched the NBC show Chuck the other night on my computer. I had missed an episode and forgot to set the DVR to record it, and I kinda like the show.
So anyway, I was sitting there next to my wife watching the computer thinking that this was something new and different. Well, for me it was, but not in Europe.
In the recently released European Interactive Advertising Association report, "SHIFTING TRADITIONS: INTERNET RIVALLING TV IN MEDIA CONSUMPTION STAKES" all sorts of online habits and their adoption are outlined.
The one I found fascinating for the moment was that this:
For the first time ever, 16-24 year olds are now accessing the internet more frequently than they are watching TV – 82% of this younger demographic use the internet between 5 and 7 days each week while only 77% watch TV as regularly (a decrease of 5% since last year). 16-24 year olds also spend 10% more time surfing the internet than sat in front of the television and almost half (48%) claim their TV consumption has dropped off as a direct result of the internet.
So here is my question. What if they are spending 15% of their time on the internet watching "Chuck"? Doesn't that tip the balance back in the favor of TV even if you count that time on both? Come on TV, you can hang in there as the entertainment venue of choice! At least for a while.
Now here is another thought. Oh wait, I think "The Bionic Woman" is on the PC. I'll have to get back to that.