Catching Up with Mark Briggs

Mark Briggs, co-founder and CEO of Serra Media stopped by my class yesterday and gave a number of interesting updates on what has been going on in his life since leaving his position of editor of interactive news for Tacoma News Tribune.

Serra Media continues to grow its customer base even in a down economy. They have not only added several newspapers who are running their "Newsgarden" solution, but have also expanded into crowdsourcing information for shopping deals.

Newsgarden is a social news mapping platform that helps newspapers build community and creates new markets online for them. Already in use by several Washington city papers as well as the Cedar Rapids Gazette, it is being trialed by many others with the potential for a significant increase anticipated.

And as is the case in entrepreneurship and launching a new company, an opportunity presented itself to leverage their platform for a distinctly different use. In a chance meeting with a columnist and blogger from the LA Times, Serra Media was able to create TownLuxe for the Bargain Babe LA site. Bargain Babe Media partnered with Serra Media in July to launch a destination for local bargain hunters to share deals and other shopping insights with local shoppers in the Los Angeles area. There are more locations on tap to launch the TownLuxe solution.

You may be familiar with Mark from his earlier work on both evangelizing the need for newspaper reporters to adopt more interactive and web based reporting tools. He began teaching some web basics, exploring and commenting on the use of blogs and social media tools such as Twitter as speaking on the topics. This led him to write the book and launch the blog Journalism 2.0 - How to Survive and Thrive.. The book has been a success and has been downloaded over 100,000 times in PDF format.

He has a new book out, which will be available for purchase in November of this year called Journalism Next: A Practical Guide to Digital Reporting and Publishing. This book is geared more as a teaching text and I wish him the same success as his first title.

Mark still lives in Tacoma and commented on Exit133 the other day that he wished there were more developer and entrepreneur meet ups here in the South Sound.

We will cover that topic in greater detail on November 20th as he has joined the panelists discussing "Entrepreneurship in the South Sound" at the SST Conference held in William Philip Hall on the UWT Campus. More on that panel at a later date.

Tag Cloud of An Exit133 Conversation

Exit133 is pretty pleased with the conversation going on via a post that started with one small twitter comment. To date there have been over 120 comments posted on the topic "Rethinking Downtown Tacoma". The tweet in question was

Tacoma should rethink it’s downtown. Preferably before everyone leaves.

and was posted by Janine Terrano, the CEO of Topia Technology. A Tacoma success story both as an individual and as a company.

Reading through the large quantity of commentary from a wide variety of posters peaked my interest in how this conversation might look as a Tag Cloud. For a short primer on tag clouds, read here. The result is not very elegant, but was quick in the making thanks to MakeCloud. Along with creating clouds from text, they also provide code to create a cloud from your blog.

Larger text means greater emphasis and a more frequent use. I am not that excited to see that "Don't" was the first tag in the cloud, as it seems a bit negative. However without context, which is not provided here, it could just as well come from the phrase, "don't be a hater". Note that streetcars, Tacoma, light rail and downtown are all emphasized.

I would like to see it in a more graphical format, phrasing included and a center point of the key elements. Plus the links only go to Google searches.

But until then, it is interesting in and of itself.


don’t change parking requirements whole downtown plan seems we’re yet moving being sure problem city council it’s people perhaps reason piece coming market tacoma wants posted oct think possible connect tacoma’s neighborhoods streetcars they’re system lots less buildings block large building never once pedestrian businesses can’t enough streetcar buses everywhere anywhere street cars neighborhood day goes take you’re without continue send means always step away walking there’s planning david koch convention center shopping time support retail place live portland seattle built move instead potential 000 idea put routes signal priority traffic everyone else done tacoma1 i’m i’ve happen morgan got talk talking long next needs love isn’t small business streets bigger than land etc anyone drive stores urban years understand level many someone stops few something thinking provide vision around rather actually getting already nothing that’s comes i’ll least outside area university real issues plans options even transportation near might town close waterfront 6th regional maybe mass transit reasons lot still used areas density huge light rail park within dome walk development trying find great future pretty bus allow leave home using station anything because give cities let stop try doing too north roads cool didn’t work connecting help ever somewhere south ride mofo hood hill commerce bad tcc however high pierce money increase feel times own days having projects build agree looking entire plaza together uwt funding point college far life car above say during service avenue minutes along year district stadium population county same sound million tax authority create lid side space project cost local economic demand end broadway save elks sense while i’d keep janine kind mind post both start hopefully major current mall line defiance currently ideas hotel erik foss design mile saying mean free access easy store important ave popular successful brewery aren’t learn route ridership won’t dedicated efficient expensive federal remember imagine caring worth about? jesse lightrail vegas speed funds tag cloud

Artistic Web Visualization of Electronic Debris

Web visualization for understanding connections, influence and search have all been discussed on this blog at one time or another.

Visualization tools include the idea of what virtual communities look like, can give an overview of data from an aggregate perspective and sometimes just look really cool.

WIRED magazine ran an article a few months ago that someone recently passed on to me via a link. In it the feature discusses and shows the efforts of individuals who are create web visualizations of SPAM and harnessing the power of many hands to create works of art.

The pieces may be interactive, real-time measures of blog posts about "feelings" or a collection of contributions of thousands of net micro-workers. The graphics are cool and the video interview informative.

It can be found here.

"Shall We Play A Game" With GWAP?

In 1983 Matthew Broderick (and Ally Sheedy) starred in a movie about a computer whiz kid who, while looking to hack into computers containing the latest games coming out, stumbles onto a military computer and almost launches WWIII.

(BIG SPOILER FOR MOVIE FROM 25 YEARS AGO) ((IF YOU DON’T WANT TO RUIN THE ENDING OF A MOVIE YOU HAVE CHOSEN TO IGNORE FOR TWO AND ONE HALF DECADES READ NO MORE!!! until the next segment of the post)) (((I AM NOT KIDDING!!!)))

Spoiler warnings crack me up.

Called War Games, the only way Matthew is able to stop the nuclear strikes is to teach the computer that the only way to win a game you can’t win, (examples including Thermonuclear War and Tic Tac Toe), is to not play the game at all.

The funny thing is that if he hadn’t played the games anyway, the computer would never have learned that lesson. Plus, this computer enjoyed playing games so much that he kept stalking poor Mathew by dialing him up and issuing the ominous challenge, “Shall We Play a Game?” in that great 1980’s computer font and synthetic voice.

End spoiler
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Well, if you want to play games and teach computers you now have your chance.

Last week Carnegie Mellons School of Computer Science launched a new site called GWAP. GWAP, which stands for Games With A Purpose, are using the results from game play to improve image and audio searches, teach computers to see and enhance the artificial intelligence structures and algorithms that decision making is based on. In a nutshell you play simple games and the computer gets smarter.

I have taken the opportunity, research wise I assure you, to play these games and they are quite fun.

For example, in ESP, they match you with another random and anonymous person and you engage in a guessing game. They show you a picture and then you type in what you see. If it matches what the other person types as what they see, then you move on to the next image. A’la the game Taboo, there are some words you cannot use.

Other games include:

Matchin (A Question of Taste) in which you judge which of two images is more appealing.

Tag a Tune (Hear Here) searching for music without using the title but based on the qualities of the song

Verbosity (It’s Common Sense) which tests your common sense and amasses information.

Squigl (Ready Set Trace) in which players trace the outlines of objects and in turn help computers recognize them by shape.

Some information from the GWAP website:

The Team. The person who made this site possible is our chief engineer, Mike Crawford. He agreed to move from Australia to Pittsburgh to work on this project -- ha! In addition, Michael Brotzman, Severin Hacker (yes, his last name really is Hacker), Edith Law, Bryant Lee, and Edison Tan all spent countless hours architecting the games and the site. Ryan Staake was our ninja graphic designer.

Visual Searches for Web Pages

Last month, Searchme.com launched a private beta of their search engine which uses visual representation in order for the user to find what they are looking for.

After using it for a few weeks, I can say that I find it a valuable addition to the methods we use to locate data, people and information from the web.

It almost feels like a luxury version of search. Rather than being given a text based list of results with accompanying pictures associated with the pages, it gives you a look at the pages themselves and the web sites they are from.

Think about the cues that you draw from a web page. Your experience includes the style and layout of how the information is delivered as well as the raw information that is contained within the post. Even Google, with it's sparse home page for keyword input, changes its logo graphic to communicate visually. (Today's Earth Day Google is a good example.)

The suggested search results on Search Me are presented like the CD or album covers that you would flip through on an old jukebox. The slider allows you to move quickly along the row of selections and a right click opens them up in a new window.



Other search engines have algorithms that attempt to present the most valuable search results first. Google has won the search market through its highly protected search algorithms and Yahoo recently fought back with "Search Assist".

Because of its approach, Searchme cannot fill the initial screen with as many results as a text based results page might, but they allow for a refinement of the category of search right from the initial request. And it does so intelligently.

When I search for "Andrew Fry" alone, one of the suggested categories is "genealogy" and another is "blogs". When I add the keyword "Tacoma" following it, the first category suggested is "colleges and universities". Obviously the engine is referencing the results prior to presentation in order to suggest the most fitting subcategory for the search results.



The approach is taking advantage of the size and bandwidth of today's internet.

Searchme has been around a while. There first round of funding came three years ago in January of 2005. The have significant backing from Sequoia Capital among others with around 31 million in funding.

Though they have a long way to go, they have indexed over a billion pages, and as the site gets more use, the results will become more valuable. Because they are not built off of the Google or Yahoo! search engines, they have freedom to optimize their own categorical results, but it also means they have some catching up to do.

Overall, an excellent addition to the world of search.

Visualize Muckety

I have seen a lot of research on web visualization and I have seen a couple of companies spring up whose product was based around using various visualization techniques to provide unique perspectives or insight. These products or services can provide decision makers with specialized tools that help interpret information and understand relationships.

Combined with Internet technologies, many displays approach the idea of overview by given dashboard configurations of symbols or distillations of large quantities of information into more easily digested representations or concepts.

When they are interactive (as they should be), they allow you to determine the path for that exploration.

I have talked about tag clouds on this blog before, and have even included recently a tag cloud widget in the sidebar. The widget does not give complete coverage of the tags I use here, but it provides a second visual example of topics that draw from a sampling of the categories I’ve created.

Recently that I have seen more usage of these topical visualization tools on the web and in particular regarding news stories. I wanted to use CNET’s use of Radial Hierarchical Networks methods for there visualization of top stories in “The Big Picture” as a live example, but unfortunately I can’t find it anymore.

However, for a fun exercise in interactive representations of how the news connects, check out www.muckety.com. It uses the same approach that CNET’s Big Picture did and reminds me of the old Persuadio maps.

Here is what Muckety has to say about itself:

Muckety is published by Muckety LLC, a company founded in 2006 by a team with years of experience in journalism, technology and online publishing.
The name Muckety derives, of course, from muckety mucks. Some follow the money. We follow the muckety, producing a daily news and information site based on online databases (which we enlarge daily), extensive research and old-fashioned journalism.

The founders/editors of the site are Laurie Bennett, Gary Jacobson and John Decker, who are all award winning journalists with expertise in graphics, photography and reporting.

Using the web site and control clicking on Laurie’s name I get a visual of her relationship to a multitude of new organizations where she acted as a reporter, editor or co-founder in one case. In the same graphic, it also provided relationship information to family as well as work.

Sadly, I found that I had no relationship to anything when I searched on my name. But as the site is updated and expanded on a continual basis, one day I may relate to something.

For a quick explanation of how to use it, www.visualcomplexity.com, an amazing site which is a great stopping place for information and examples in graphical representation explains.

After performing a search and choosing from the search results, you'll get a map that shows connections between people and organizations. To view descriptions of the relations, click anywhere on the map to activate it. When you pass your mouse over connecting lines, you'll see a popup box describing the connections. Solid lines represent current relationships; dotted lines show former relationships. You can also re-center a map around one or more players by clicking on the map background and dragging your mouse to draw a temporary box around them. The chosen boxes will be highlighted in pink.

For a puzzle to solve, use Muckety to connect how Groucho Marx and Frank Sinatra are related.

A Reasoning Web?

In 1994 I presented a paper at the 2nd International WWW Conference in Chicago titled, “Publishing in the New Mass Medium: Creating Content on the Internet”. In a nutshell, I thought that the web would emerge as another mass medium along side radio, newspapers and television. I thought that this would be driven by what I called at the time “the economics of sponsorship”.

Though a bit broad and hard to find now, (I did come across some German language snippets of it recently), I think it shows that I had some idea as to what was about to happen with the explosion of the web.

I then did a poster session on the time sensitivity of web content at the Fourth Annual Conference, and with the subtlety of a carnival barker I extolled the importance of “Temporal Design”. The way we retrieve our news and information has changed, in how we retrieve it and how its delivery is structured. Think of the date sort on Google news or how online newspapers show their breaking stories off the home page and you get an idea of the effect. When I think about how poorly I described my ideas then, I suppose I could just as well been talking about time travel.

And for a really narrow topic, at the 1998 “W3C Workshop on Web Characterization” in Boston, I submitted a position paper on “Statistical Analysis and Reporting as Applied to Unique Characteristics of Streamed Media “.

Right now, I spend most of my time thinking about identity and public access to data and information about whoever you might choose to build a profile on. It is a subject I am happy to investigate and in which I am interested in pursuing as a topic to write about and explore.

But I am unsure as to what the next big change will be. If you follow evolution of the Internet and then the effect of the HTTP protocols introduction through Tim Berners-Lee’s World Wide Web project, the changes are significant and can be distinguished along a time line. The availability of broadband, the integration of databases, the delivery of rich media and a wide/deep access to search and information can be tracked along with the companies that have risen to prominence through business models leveraging their technological introduction.

Web pages are more likely to behave like user interfaces to applications than print.

So what will be the next significant and noticeable change to occur in how we do business, socialize, entertain ourselves and pursue knowledge and information? Am asking you. What?

Richard Waters in a piece for the Financial Times relates this idea; he is suggesting that computers that can reason are now in view. It is the neural network driven, natural language processing, image recognizing, expert systems enabled service that you can ask “Where should I go on holiday?” that will create the next big disruption.

But as he says later in this analysis “Standing in the way of this grand vision, however, are some very big obstacles. This is not just a matter of technology: at a deeper level, it touches on philosophical questions about the nature of language and meaning.”

After all, In 1950, British mathematician Alan Turing guessed that "thinking computers" would arrive by 2000.

It is a very interesting bit of writing which at least takes a stab at answering my earlier question.

It also states at one point that the movement already has a name: “Web 3.0”. I’ll save my reaction to that for another time.

Google and Twitter Map Out Politics

As I went through my daily news fix, I noticed something different from Google. They invited me to add a politics gadget to my iGoogle page in order to better follow the events of the day as they unfolded. Nice filters and tabs allowed for me to move from blogs, to news, to maps and videos, all based solely on the candidates I wanted to track.



But it was another tab that caught my attention. In a cooperative service between Google and Twitter, messages from around the nation popped up to give you a sense what was on the nations mind. (or the subset of the nation that has Google, Twitter and reports on their activities).

Making it happen is Twittervision which says about itself:

What is Twittervision?
A real-time geographic visualization of posts to Twitter. Samuel Morse, meet Carl Jung.

How do I get on Twittervision?
Join Twitter and post. You must have a location and an image defined to appear on the public feed (and to be located on the map).

I admit I am still not ready to weigh in as to the value of the service. It was interesting, like twinkling lights or the ripples in a river. Twitter posts from Maryland, then Texas, then California would pop up, following one another with the quick note that they were out to vote, surprised by West Virginia or off to a party. I actually enjoyed watching it for a while.



But my interest was more centered on my own location. What if I could drill down on the map and see what the folks in Washington were saying. Or the Puget Sound region. Or best yet, my own city of Tacoma.

Unfortunately, every time a Twitter entry made it's way to the map from another region, the map would re-adjust itself to hone in on the area the post came from. A bit frustrating.

I do love the concept however, and hope that by the national elections, the ability to go local will be part of the gadgets feature set.

Cyber What?

Two terms surfaced as I patrolled the web for information and articles on the Internet this week. Not that they were prevalent, or even new for that matter, but they stuck out to me.

The first was cyberchondriac and the second was cyberholic. There are actually quite a few articles across the web on cyberchondriacs, including a Harris Poll from July of 2007 and the genesis of "cyberholic" was actually pretty interesting.

You are very likely a cyberchondriac, but don't worry. According to the Harris Poll, it means that you have gone online for health information. That's it. Kind of a scary word to be applying to what is to me simply common sense. The caution is that the health information online should be questioned and should not take the place of a medical experts guidance. Duh. But who wouldn't go to an authoritative source that you trust to look up information. Now a cyberhypocondriac is different and has it's roots in the tradition of hypochondria (A person with hypochondria has a preoccupying fear of having a serious illness, Medical News Today). Not only that, but according to WebMD the Internet makes hypochondria worse.

If you are a cyberholic, well, that's another thing altogether. Being anything that involves "holism" is a problem as it referred to an addiction. According to the July 1997 issue of Harvard Magazine, Ivan Goldberg, a Manhattan psychiatrist cooked up a make-believe diagnosis--"Internet Addiction Disorder" (IAD)--for the Diagnostic and Statistical Manual of Mental Disorders, a psychotherapists' handbook. When stories from doctors and patients surged soon afterward, he established the Internet Addiction Support Group.

The same article from that issue quoted Maressa Hecht Orzack, the founder and coordinator of Computer Addiction Services at McLean Hospital in Belmont, Massachusetts, the first clinic of its kind to treat IAD. Check out what she is up to now at www.computeraddiction.com.

It doesn't stop there of course. Because I ran into these terms, it made me wonder what else I might find out there that was "cyber" without resorting to the already adopted terms such as cyberspace, cyberpunk, cybernaut etc. In fact I went right for the jugular and yes, there is usage of the term....

"cyberliscous (see also cyberlicious)" - Everything from music to lip gloss.

"cyberphobia" - From treatment sites to "100 genuinely creepy websites".

"cybertastic" - blogs and bloggers for this term.

"cyberstatic" - among other things, a web development company and an alias.

"cyberrealism" - funny, but also a book and a term used in checking out the validity of the online political machine.

I thought I would fail on the next one, but though low in page numbers, there it was.

"cyberorganic" - Used in science fiction and as a life style description.

Well, enough time wasting, I don't want to appear to be a cyberholic.

P.S. the above image comes from a wikipedia description of cyberspace. "Cyberspace is like the white triangle in the above image, appearing virtually, existing nowhere, while joining computers across the globe"

The T-Dome for Less Than a Twenty

Though I was quite busy during the weekend on home and work projects, I did have enough time to buy the Tacoma Dome for a mere eighteen dollars. I suppose that could put me in the same category as a gullible New York tourist who has purchased the Brooklyn Bridge, but I prefer to think of it more akin to naming a star after someone special through the International Star Registry (which I have done).

It isn’t official of course and I don’t maintain any rights to the real property. However, on A Dollar an Acre what I can do is add descriptive text to the acreage as it appears on a global map and can designate a destination for any click through.

The site exists through the efforts of Michael Pilon, the founder of MapMuse, a web mapping services firm that provides advanced mapping services to real estate brokers across the United States and an internet company has been around since 1999.

Intrigued by the idea, I wrote and asked him what he hoped to accomplish with the site. To me, it was a rather obvious money making venture with an interesting hook. He wrote back, “DAA is a business venture but kind of a side venture to my primary business, MapMuse.com. I thought of it one day when I saw some of the other Million Dollar Web pages that were selling pixels. I thought it would be very interesting to connect geography to websites….

An example of this is the Million Dollar Homepage, a website created by Alex Tew, a 21-year-old student from Wiltshire, England to help raise money for his university education. According to Wikipedia, “launched on August 26, 2005, the website is said to have generated a gross income of $1,037,100 USD and has a current Google PageRank of 7.”

Michael also wrote, “I thought DAA would also connect the virtual world to the physical world but in a more visual way. It will also be interesting to see what people buy, why they buy it, and what they connect it to. We also hope to make some money from it but to be honest I think it will either take off or not get many visitors…”

As Cindy Jett, Michael’s wife informed me in her promotional email, “You can buy these acres for advertising purposes, sentimental reasons, or as an investment. Every acre in the virtual world is available for just 1 dollar.

Dollar an Acre is described as “part billboard, part game, part human interest, and part investment strategy.”

I love it. Create a virtual depiction of the real world and then start selling the real estate for it.

So far, it appears I am one of only a small handful of people who own a piece of this non-property. When I bought my parcel of digital land less than two hundred acres were spoken for. Most of those have been scooped up by Michael, who promises only to buy a small number of spots. As of today, 238 acres of the 196,935,000 sq miles of surface area on the Earth have been bought, so there are a few acres left.

I may not be able to camp on it, but I will print out the page it is on and place it next to the coordinates for the star I named through the international star registry.

Swickis and Buzzclouds are not Pokemon

Of course as soon as you describe one relatively new term, you are sure to find an evolved version of it. Just as one post below talks of Tag Clouds, search technology has expanded into specialized visual cues to how relevant search results are, creating a resulting Buzzcloud. And though a Charmander may evolve into a Charizard, these terms do not come from a special edition Pokemon deck, but are part of the expanding lexicon of the web.

As with many web based technologies, I ran across an example through the use of this site. There were a number of referral based visits to my "Simpsonize Me" post that were coming from a Swicki based search engine.

Here is the “buzzcloud” based on the search results and subsequent community ratings of those results on being simpsonized.



So my next question was of course, what is a Swicki.

According to the Eurekster’s site, it is a search engine that automatically learns from your community. Another description was that “Swickis are a cross between search engines and Wikipedia - the community can add, delete and improve the results.” The one, two, three of it is to create a search “that learns from your users, delivering results “uniquely relevant and tagged for your community, which results in a Buzzcloud of “searches your users care about.

Read/WriteWeb wrote about a number of search agents, and included a fair amount of information on this one.

“Eurekster's Swicki competes admirably as a search agent. Once again, you start off by creating your own search engine. You select the topics, you choose the sites you wish to include and you pick among common search terms that you believe would be of interest to your users. After that, your new Swicki takes on a life of its own. Your users can vote results up and down, and you have the ability to completely delete entries from the result page. Ideally, in a short amount of time this will create a "perfect" results page, geared towards your users.”

It goes on to mention that a critical mass of community is required for it to work effectively, which is true with many online entities from game worlds to shopping sites to anything that exists through consumer generated media.

Search and data are the magic elements of the web, and as that data expands geometrically, managing, retrieving, filtering and applying the data will evolve as well. Perhaps even into a Level 60 IntelliSaur or an InfoZard.

Eurekster is headquartered in San Francisco, California, with Research & Development located in Christchurch, New Zealand. The company was founded in 2004 by digital media and search technology veterans Steven Marder, who is CEO and Grant Ryan, who is Chief Scientist. They claim a global reach in over 13 countries and list as their customers branded sites, social networks, top blogs and blog platforms.

Tacoma, Tag Clouds and Technorati

I would like to use some Tacoma blogs to illustrate one example of visualizing content, Tag Clouds. You will find that over the next few years that web visualization in new and different forms will emerge, with tag clouds being one of them. Currently, Technorati uses tag clouds to give a viewer a general sense of what the aggregate content of a given blog reflects. There is also a lesson here in how tagging is important and how it can also leave the wrong impression.

In each of the examples, Tacoma as a tag is significant. Because the blog examples use the tag as a feeder to FEEDTACOMA, the word Tacoma's prominence makes a great deal of sense.

First, what does a Tag Cloud tell you. Here is an example from chiz.ag using a tag cloud on the 2007 Presidential State of the Union Address. In one simple visual snapshot, you get a sense what the speech was about.



For a closer look at what the cloud means, here is the legend for this visual map.



If you want to gain a bloggers self perspective, then go to Technorati and search on your(or your favorite) blog.

For my blog:


I think it does a reasonable job of summing up with this blog is about.

For www.erikemery.com:

Again, I think it is a fair representation of the site. Because Erik uses more tags, the resulting representation is more complete.

How about Jamie at Thrice All American?



The cycling and architecture tags are smaller, but give a distinction to the overall content. As a reader of the blog, I know that cycling is important to the writer.

One more before I get to a small caution.

Here is the SPEW cloud:

Arts, Culture, Food, Drink, Music. Check. Bobble Tiki. Check.

However, with any representation, it can be skewed. Take a look at Exit133, one of my favorite, and the South Sounds more popular, civic blogs.


I love their Friday Satire and Spoof entries, but they are not at all the prominent voice of the blog. Getting involved, civic interest, downtown development and support of business and the arts would be my first blush description to anyone who asked.

It is because of the need to make sure panic does not ensue from the Exit133 readership that any satire is clearly labeled as such. By protecting the "Orson Welles" "War of the Worlds" susceptible minority, the site inadvertently might give someone who looked at their Tag Cloud the wrong impression.

There were a couple other sites I wanted to show, but they don't employ tags. That probably makes little difference today, but in the next few years, we'll be looking at the web in a different way.

UPDATE
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Here is another excellent example from the web site federalwaygraffiti.blogspot.com which identifies locations that have been tagged with graffiti.