Friday, January 15, 2010

IdentityMine - Company Profile Number Two

IdentityMine was another company in the South Sound that was founded at the onset of the meltdown. Headquartered in Tacoma (1015 A Street,Suite 1200) with offices in Seattle, Pleasonton and Hollywood, California and India, it provides a product and service approach to user experience solutions.

Integration of deep technical expertise and rich engaging design through the use of Windows Presentation Foundation, Silverlight, Microsoft Surface and Natural UI technologies set us apart. We facilitate the inevitable convergence of IT, traditional operations and marketing efforts to make a truly memorable and intuitive user experience.

I like that they have a mix of both services and products.

As they describe their services:
IdentityMine offers services that span from very short-timeframe demo application development to full project outsourcing requiring many different disciplines over an extended period of time.

The products are pretty interesting and include "Blendables" a set of tools and components that help in design and development and "Surface Skins" which creates a customized look for a Microsoft Surface Table.

The Blendables products come in three varieties which according to the site is:

- The Essentials Mix is a set of 10 controls which span all aspects of design and development in Windows Presentation Foundation.

- The 3D Mix is a platform for easily creating immersive 3D application experiences in Windows Presentation Foundation.

- The Layout Mix is a set of layouts which leverage the Panels technology used for application and content layout in Windows Presentation Foundation.

If you are interested in learning more the product line has its own web site at

The Surface Skins is an extension of a Microsoft product and is a design project described as such: "Our designers work with you to evaluate your location, the function of your Mirosoft Surface and your target audience to create the perfect match."

For a better understanding you can read this 2008 press release which gives an example of what they do. In part it reads:

Hotel 1000, downtown Seattle’s premier luxury destination and a leader in hospitality IT, and IdentityMine, the leader in User Experience, announced today they have partnered to release one of the first customized versions of the latest Microsoft Surface applications. IdentityMine designed, developed and installed the customized applications for Microsoft Surface specifically for Hotel 1000.

I don't have any information on how many employees they have as the spread I found on a Linked-in page was 11-50. However they appear to be quite busy.

According to a post on their blog from last week, they were in New York showing off a new product solution, the IdentityMine Retail Map.
“The IdentityMine Retail Map is another solution in a set of solutions focused on the retail vertical,” said Chad Brown, SVP of Sales and Marketing at IdentityMine. “Recent focus by retailers to increase the enjoyment of the shopping experience has lead to entirely new thinking about user experience (UX). By leveraging our expertise in Microsoft Surface and Windows 7 Touch, IdentityMine is uniquely positioned to create new interactive experiences across multiple physical environments.”

As long as you have Microsoft's Silverlight loaded their web site shows it off nicely. Some examples of their work on this page.


Mark Brown
CEO | President

Chad Brown
Senior Vice President Products & Services

David Meunier
Senior Vice President Operations

David Fitzgerald
Senior Vice President HR & Staffing

They have a blog for Blendables

They have a blog for the company IdentityMine

Check out their videos on Vimeo

There is also a Twitter account, but no Tweets to speak of recently. Best to search on the company name.

1 comment:

Chad Brown said...

Thanks for the mention Andrew. It encouraged me to post which I haven't taken the opportunity to do in some time.

Hopefully you have seen the press release from the EDB about Infoblox renewing its lease in Tacoma for another six years. Growing from sixty...